Nivea Social Campaign


Deine perfekte Routine

Jahr: 2023
Agentur: Orangener Vorhang
Filmproduktion: varvet
Postproduktion: varvet

As the producer of the original ranch dressing, Hidden Valley® is the go-to choice for ranch lovers. They reached out to BASIC with an appetite to aid discovery within their online community – starting with their website.

We dug deeper into Hidden Valley’s audience, and uncovered a hidden community of passionate ranch fans eager for ways to come together. The “ranch fandom” is exactly what you would picture. They are serious. They are loyal. And they are craving new ways to champion their coveted condiment.

"The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of us in no time."

– Brock Weaver
Group Project Manager

Deine perfekte Routine

Die perfekte Make-Up Routine in nur 4 Schritten

Content Strategy

– The delicate balance between purpose and product truly came to life throughout our overall content strategy for this redesign. We set out to create a central system that could not only serve as a shopping platform, but a brand initiative as well. In doing so, we were able to weave Patagonia’s passion and purpose right into each product story, and keep consumers engaged in the brand, even if they were just looking to shop.